About Hey Sugar
Hey Sugar is an Egyptian beauty brand specializing in natural self-care and cosmetic products that embody femininity, softness, and self-confidence.
With our motto "From Teen to Queen", we believe every girl deserves to feel beautiful at every stage of her life and enjoy a safe, natural beauty routine that reflects her personality.
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Our Mission
We create effective and safe beauty products powered by natural extracts and scientifically crafted formulas — helping every girl fall in love with herself a little more each day.
Our mission is to make self-care a joyful, confident, and empowering experience.
Our Vision
To become one of the leading Arab clean beauty brands, reaching every home in the region — and becoming a symbol of natural beauty, effortless elegance, and confident femininity.